I'm Starting from Scratch
For aspiring founders—with or without a business idea.
- Find a market and product worth pursuing.
- Validate demand and create your offer.
- Build your store and plan your first launch.
D2C BUSINESS SYSTEMS & TRANSFORMATION
Build Better
D2C Businesses.
Through Better
Systems.
Practical frameworks, real-world experience and proven systems to help you build, launch or scale a profitable D2C business — with clarity instead of random tactics.
Watch the Free Masterclass
✓
Free training
✓
Practical framework
✓
No hype
Where Are You Starting?
I Already Have Products
For product owners, Amazon sellers and offline brands.
- Adapt your offer for customers buying direct.
- Build your own store and customer relationships.
- Add a sales channel beyond marketplaces and retail.
Stop Collecting Tactics.
Building a Business
That Works as a System.
A profitable D2C business isn’t one tactic. It’s a connected system — and growth depends on knowing what needs attention next.
See How the System Works
THE D2C BUILD ROADMAP
A
Clear Roadmap
to
Build Your D2C Business.
Start from scratch or apply the same framework to your existing products.
Market
Find demand worth pursuing.
Product
Assess product fit, costs and margins.
Customer
Understand who buys and why.
Offer
Give customers a reason to choose you.
Funnel
Build your store and buying journey.
Traffic
Test ways to reach the right customers.
Economics
Know what you can afford to spend per sale.
Scale
Know when to invest more and when to wait.
Founder of D2C Game Ecommerce Operator
THE PERSON BEHIND D2C GAME
Roman — Operator / Simplifier / Systems Advisor
Founder of D2C Game Ecommerce Operator
I’m Roman Sahakov. I’ve built, scaled and operated multiple eCommerce businesses, worked with hundreds of operators and helped them turn ideas into profitable, sustainable businesses.
D2C Game is a distillation of everything I’ve learned — a practical system to help you avoid costly mistakes, focus on what matters and execute faster.
WORK TOGETHER
One Build System.
Three Levels of
Support.
Choose the right level based on where you are now and how fast you want to go.
Group Coaching
$4,000
Learn, implement and grow with a focused group.
- Live group coaching in a small cohort
- Step-by-step implementation
- Templates & frameworks
- Community and peer support
- Ideal for early-stage or new brands
Apply for Group Coaching
Next cohort starts soon
Private Coaching
$7,000
Work directly with me to diagnose what’s holding your business back and build the right path forward.
- 1-on-1 strategy sessions with Roman
- Personalized roadmap for your business
- Offer, funnel, traffic & economics review
- Direct feedback as you implement
- Priority support between sessions
- Best for founders who want direct guidance and faster progress
Apply for Private Coaching
LIMITED AVAILABILITY EACH QUARTER
Build With You
$20,000+
Hands-on partnership to build and scale your business.
- Everything in Private Coaching
- Deeper, ongoing involvement
- Strategy, implementation and team support
- Systems, team & execution support
- Regular reviews and scaled execution
- Best for founders who want a hands-on build partner
Explore Build With You
Custom scope based on your needs
Limited Capacity
We work with a select number of clients to provide focused, high-quality support.
Operator-Led
Work directly with Roman — real experience, not theory.
Proven Frameworks
Based on real businesses, battle-tested systems and data.
Focus on Execution
Practical, hands-on support to help you implement and get results.
REAL EXPERIENCE. REAL RESULTS.
Real Businesses. Real Decisions.
Operator experience, global reach and proven execution across multiple industries.
$20M+
OPERATOR-GENERATED REVENUE
Built through ecommerce businesses we’ve launched, operated and scaled with our own capital. Real P&L, real risks, real lessons.
18+ Countries
INTERNATIONAL MARKETS
Customers served across 18+ countries, giving us firsthand experience with different markets, channels, cultures and buying behaviour.
3 Industries
DISTINCT INDUSTRIES
Operating experience across multiple product categories — not one business, product or temporary trend.
A wider perspective.
Our operator experience is complemented by broader pattern recognition from agency, client and advisory work across $100M+ in ecommerce activity.
See the evidenceFREE MASTERCLASS
See the D2C Build
System
in Action.
See how to turn an idea or existing product into a practical plan to sell directly to customers.
- Find an opportunity worth testing.
- Connect your offer, store and traffic.
- Plan your launch with margins in mind.
Register for free to watch.
Roman Sahakov
Founder of D2C Game
FOR ESTABLISHED ECOMMERCE BUSINESSES
Make Your Business Easier to Run.
For ecommerce businesses doing $2M+ a year.
Reduce repetitive work, prevent avoidable errors and give your team clearer responsibilities.
Map first. Improve second. Automate only where it helps.
Better processes. Then automation.
Map the Work
Clarify responsibilities and handoffs.
Improve the Process
Remove bottlenecks and repeated work.
Automate Where It Helps
Apply automation and AI to the right tasks.
Strategies. Systems.
Real Lessons.
Practical ideas for starting and building your D2C business.
How to Use AI to Buy Back Your Time
AI OPERATIONS
How to Use AI to Buy Back Your Time
Start with the work, then choose where automation and AI genuinely help.
Read Article
The 4 Metrics That Actually Matter in D2C
ECOMMERCE
The 4 Metrics That Actually Matter in D2C
Connect revenue, acquisition costs and contribution before increasing activity.
Read Article
From Complexity to Leverage
FOUNDER
From Complexity to Leverage
How to simplify your business, remove operational noise and create more leverage.
Read ArticleReady to Build Your D2C Business?
Start from scratch or sell your existing products directly to customers.
Get a clear roadmap in the free masterclass.
Register for free to watch.
Frequently Asked Questions.
About the Build programs, your starting point and the support you’ll get.
Is this for beginners or existing product owners?
Both. If you’re starting from scratch, we help you find a product and test demand. If you already have products, we help you build your own direct-to-customer sales channel.
Do I need ecommerce or technical experience?
No. The program is designed to give you a clear process to follow, whether you are new to ecommerce or already operating a business.
How much time will I need each week?
It depends on your starting point and program, but you should expect to set aside consistent time each week to learn, make decisions and implement the work.
What’s the difference between coaching and Build With You?
With coaching, you build and implement the business with our guidance and feedback. Build With You includes more hands-on implementation from our team within an agreed project scope.
What costs should I budget for beyond the program?
Program fees do not include inventory, advertising, software, payment processing or other operating costs required for your specific business.
Do you guarantee sales or income?
No. Business results depend on your product, market, execution, investment and many other factors. We provide frameworks, guidance and support, but results cannot be guaranteed.