From scratch
I want to build.
Where do I begin?
An idea, some research—or no product yet. You want a clear route into D2C.
Our first focusWhat to sell, to whom—and can the numbers work?
- Research
- Validate
- First launch
Build With You Hands-on partnership
Build Your D2C
Business.
Together.
We work with you to research the opportunity, shape the offer, build the store and launch—with Roman guiding strategy and our team supporting execution.
Book a Call
From $20,000 USDScoped to your business
Choose a convenient time for a 30-minute introductory call.
Roman SahakovFounder, D2C Game · Ecommerce operator
What we build with you
OfferPositioning + pricing
StoreBuying journey
LaunchAssets + test plan
Real operator experience.
Built through hands-on execution.
$20M+Operator
revenue
revenue
18+Countries
served
served
3Industries
WHAT BUILD WITH YOU LOOKS LIKE
Turn a product into
a business built to sell.
Roman on the decisions.
Your build team on execution.
One connected plan.
DryFloorDemonstration using a real storeExplore DryFloor
One example. Your starting point determines the work.Finding a product, building a shop, shaping the offer, creating ads, setting up email flows—or improving what’s already there.
01 / DIRECTION
Know who you’re building for.
A shared bathroom gives DryFloor a specific customer, problem and reason to buy.
Your advantageOne clear direction for the product, offer and marketing.
Same soggy mat.
CustomerBusy, shared bathrooms
ProblemThe next person gets the wet mat
Promise to testA drier start for whoever’s next
See the work behind this
01Market & competitor research
02Customer and problem selection
03Positioning & message brief
Examples of possible work. Your proposal defines the priorities, deliverables and level of support.
02 / ECONOMICS
Know what a sale is worth.
A shower-and-sink set gives the bundle a purpose. The numbers decide if it makes business sense.
Your advantageA pricing plan and a spending limit before you scale ads.
THE OFFER LOGICTwo places. One bathroom set.
Test a useful bundle, then check the margin.
What can you spend to win an order?Editable demo figures. Not DryFloor’s financials.
Available ad spend
per order£25
per order£25
Revenue − costs − profit to keep
See the work behind this
01Single vs bundle comparison
02Costs, pricing & margin worksheet
03Target acquisition cost
Examples of possible work. Your proposal defines the priorities, deliverables and level of support.
03 / EXECUTION
See the whole build come together.
The ad starts the story. The store proves it. The offer makes the purchase easier.
Your advantageOne team connects the strategy, customer experience and execution.
01Win attentionMeta-style ad preview
A problem the customer recognises.
02Build beliefStore layout with real assets
dryfloor.co/products/dryfloor
DryFloorShop · Our storyBag (0)
BATHROOM ESSENTIALSDryFloor
Bath Mat
Bath Mat
A drier floor.
A better start.
CompactLarge
ColourAdd to bag
Made for the bathroom everyone uses.
How it worksCompareCare guide
Show the product, proof and difference.
03Make it easyOffer & checkout
BUILD YOUR BATHROOM SET
One mat For the shower
Bathroom setLarge + Compact
Choose your set
A clear choice with a reason to buy more.
The work continues after the click.Checkout recovery · Customer emails · Tracking
See the work behind this
01Store pages & offer setup
02Ad creative & email flows
03Tracking & launch checks
Examples of possible work. Your proposal defines the priorities, deliverables and level of support.
04 / IMPROVEMENT
Know what to fix next.
Review the journey from ad click to profit. Work on the weakest step first.
Your advantageA clear next move, with help to implement it.
DryFloor / next-test boardDemonstration plan
01
Are the right people clicking?Test the shared-bathroom message
Ad → visit02
Do visitors understand the difference?Test the product demo and proof
Visit → order03
Does the bundle leave more profit?Compare single-mat and set economics
Order → profitReview evidenceChoose a priorityImplementTest again
See the work behind this
01Performance review
02Prioritised test plan
03Team implementation & follow-up
Examples of possible work. Your proposal defines the priorities, deliverables and level of support.
BUILD WITH YOU · FROM $20,000The decisions. The build.
The support to keep improving.
The support to keep improving.
Built around the help you need.We agree the priorities, deliverables, team involvement and workload for your situation before we start.
Your starting point
Where are you starting?
A build plan shaped around what you already have—and what you need next.
I want to build.
With a product
I have a product.
How do I sell direct?
You sell through Amazon, retail or wholesale—or have a product ready to launch.
Our first focusThe right offer and buying journey for your own customers.
- Your product
- D2C offer
- Owned channel
Different starting points. One connected process.We focus on the stages your business needs next.
Explore the eight stagesThe D2C build process
Eight stages.
Clear decisions.
Each stage connects the work to a decision. Explore what we produce and why it matters.
Explore the eight stages
01 / 08 Market
Choose where to compete.
Assess demand, competitors and potential entry points around your goals and resources.
- What we produce
- Market opportunity brief
- What we decide together
- Which opportunity deserves deeper validation?
02 / 08 Product
Check what you can sell.
Review product fit, supply options, landed costs and delivery constraints.
- What we produce
- Product feasibility review
- What we decide together
- Is the product practical to source and sell?
03 / 08 Customer
Understand the buying decision.
Clarify the buyer, the situation that triggers a purchase and the objections to address.
- What we produce
- Customer & positioning brief
- What we decide together
- Who are we serving, and why would they choose you?
04 / 08 Offer
Make the offer work.
Shape the value proposition, pricing and bundles alongside margin assumptions.
- What we produce
- Offer & unit economics model
- What we decide together
- What will we test, and does the margin support it?
05 / 08 Funnel
Build the buying journey.
Create the agreed store, product pages and checkout experience around the offer.
- What we produce
- Storefront & launch pages
- What we decide together
- Can customers understand the offer and buy with confidence?
06 / 08 Traffic
Put the offer in front of buyers.
Prepare the agreed creative, channels, email flows and tracking for an initial test.
- What we produce
- Launch assets & test plan
- What we decide together
- What do we test first, and how will we judge it?
07 / 08 Economics
Read the business behind the sales.
Review acquisition costs, conversion, margins and cash needs against the plan.
- What we produce
- Performance & profitability scorecard
- What we decide together
- What needs fixing before further investment?
08 / 08 Scale
Build on what the evidence supports.
Prioritise growth tests, document repeatable work and assign team responsibilities.
- What we produce
- Growth priorities & operating plan
- What we decide together
- What can we repeat, improve or expand next?
Demand and economics are checked throughout.
We use the evidence to decide what to build, test or change next.
Working together
Your business.
A team beside you.
Know who’s doing what—and what needs your input.
- Roman guides the decisions.Work through priorities, trade-offs and blockers.
- Our team moves the build forward.Review deliverables and next actions together.
- You stay in the decisions.Bring product knowledge, feedback and approvals.
The investment
Your build. Our hands-on support.
Build With You
Partnerships from
$20,000USD
Your final fee reflects the agreed scope and level of involvement.
Book a CallChoose a convenient time.
No obligation.
One connected partnership
- Private coaching with RomanOne-to-one strategy, decision support and coaching.
- Hands-on implementationTeam support for the agreed build and launch.
- Systems & team supportClear processes and responsibilities as you grow.
- Reviews & continued executionProgress reviews and implementation through the agreed engagement.
Clear scope before you commit.
Your proposal sets out the deliverables, responsibilities, duration, review schedule and ongoing support.
We also clarify how inventory, advertising and software costs fit into your total budget, and which costs sit outside our fee.
Your questions
Before we build together.
Clear answers before the first conversation.
Ask us about your businessDo I need a product already?
No. Start with an idea, a product or a blank page. We first assess the opportunity, customer demand and economics, then identify what is worth building.
How is this different from Private Coaching?
Build With You adds hands-on team implementation to your private coaching with Roman. You get help making the decisions and doing the work.
What do I still need to do?
Bring your product knowledge and make time for decisions, feedback and approvals. Your involvement keeps the build moving.
Can you work with my existing team?
Yes. We work alongside your team and clarify who owns each deliverable, so responsibilities are clear from the start.
How long does the partnership last?
Research, product readiness and the size of the build all affect timing. Your proposal gives you the duration, milestones and review schedule, including any support after launch.
Is $20,000 my total launch budget?
It is the starting partnership fee. Inventory, advertising and software also affect your total budget. Your proposal makes clear what our fee covers and which costs you fund separately.
Build With You
Let’s map what we
can build together.
Your starting point. The work ahead.
The right level of support.